The recent BBC Breakfast segment featuring UKIE CEO Prof. Nick Poole OBE has sparked a lively discussion about the importance of accurately representing gaming culture. During the segment, a Super Nintendo was shown with an NES cartridge for Super Mario Bros. inserted, leading many viewers to question the credibility of the broadcast. This incident highlights a broader issue: the ongoing misunderstanding of video games within mainstream media. Despite the mix-up, the segment aimed to celebrate the growing popularity of retro gaming in the UK, a market valued at 7.