In a recent internal memo, Asha Sharma, the new head of Xbox, revealed that Game Pass has become “too expensive” for players, indicating potential changes to the subscription service’s pricing structure. This statement comes just six months after Microsoft raised the price of its top-tier Game Pass subscription by a staggering 50%, from $20 to $30 per month. Sharma emphasized the need for a “better value equation” to ensure the service remains attractive to gamers.