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      <title>Sanrio&#39;s Bold Move into Gaming: A New Era for Hello Kitty and Friends</title>
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      <pubDate>Tue, 21 Apr 2026 00:00:00 +0000</pubDate>
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      <description>Hello Kitty creator Sanrio is making waves by launching a new gaming brand, Sanrio Games, to tap into the booming global gaming market. With plans to release ten titles over the next three years, the company aims to leverage its beloved characters in a party game format for Nintendo Switch and Switch 2. This strategic move highlights a growing trend among Japanese IP owners to diversify revenue streams through interactive entertainment.</description>
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