Former PlayStation US boss Shawn Layden recently sparked a conversation about the pricing of video games, suggesting that game prices should have increased with every new generation to reflect rising development costs. He pointed out that the price of premium games has remained stagnant at around $60 for the past two decades, despite significant inflation and escalating production budgets. This stagnation has led to tighter profit margins for developers, who are now compelled to sell millions of copies just to break even.