Sega’s latest advertisement for Sonic Racing: CrossWorlds is not just a nostalgic nod to the past; it’s a bold statement in the ongoing rivalry with Nintendo. By resurrecting the iconic ‘blast processing’ theme from the ’90s, Sega cleverly positions its new racing game as a fresh alternative to the popular Mario Kart World, which has shifted towards an open-world format. The ad’s playful jabs highlight Sonic Racing’s traditional karting structure, emphasizing speed and straightforward gameplay.