Ubisoft’s recent admission regarding the disappointing sales of Star Wars Outlaws has sent ripples through the gaming community, highlighting the precarious state of the Star Wars brand. CEO Yves Guillemot’s comments about the franchise being in “choppy waters” suggest that the game’s struggles are not just about its quality but also about the broader context of Star Wars media, which has faced criticism and mixed reception in recent years. The cancellation of a planned sequel, as reported by Insider Gaming’s Tom Henderson, indicates that even early-stage projects are being scrutinized under the weight of the franchise’s reputation.