In a surprising twist, Microsoft CEO Satya Nadella has revealed that the real competition for Xbox isn’t other gaming platforms but rather short-form video content, notably from TikTok. During a recent live stream, Nadella emphasized the need for innovation in the gaming industry, suggesting that gaming must evolve to capture the attention of audiences increasingly drawn to quick, engaging video formats. Nadella’s insights highlight a significant shift in how gaming companies view their market landscape.